General Equipment & Supplies, Inc.

a generic name, but not a generic brand

Prior to Jon Shilling taking over as President + CEO in 2017, his dad Don Shilling was in the role. Don was heavily involved in the marketing, as is Jon, but the transition of management in 2017 meant that there was going to be a different way of doing things.

“Amanda has been integral in building a visual brand we are proud of and messaging that aligns with our services and culture while helping us clearly define our marketing goals. In my eyes, the true definition of success is when a client no longer refers to you as a vendor. To our owner's group, Amanda is a friend and partner. We are among many clients that require her time, and she somehow still makes us feel as if our needs are the most important ones on her plate.”

Jon Shilling, President + CEO

General Equipment & Supplies, Inc.