Free To Exhale
discover a new way of revealing what your soul truly needs.
Free to Exhale provides an escape for business executives who seek to disconnect from the chaos of everything and reconnect with themselves in nature. These retreats in nature allow people to disconnect from the chaos of everything, heal their inner conflicts, and come home feeling re-energized, centered, and motivated.
Jenny needed a full brand build-up from start to finish. She wanted to reach the typical business executive. She also wanted to differentiate her business from other “retreat” options so that people knew her retreats offer more purpose than to just have fun and take pictures.
To capture the essence of her business, we wanted her logo to represent the earth and its relaxing + healing abilities, which is why we ended up with earthy/natural colors, and a logo that “blows in the wind.” In order to reach the business executives and differentiate her business from others, we shifted the messaging on her site towards more of an inner healing approach, making it known that the retreats are for people to focus on themselves and connect with their inner demands.