Hanson-Runsvold Funeral Home
Honoring Lives Well Lived
Every life deserves a special time of honoring, celebrating, and showing respect for the unique life path of the deceased.
Hanson-Runsvold Funeral Home goes above and beyond in their commitment to the families they serve and the lives they honor.
When we first started working with Hanson-Runsvold, it didn’t take us long to realize just how competitive the industry is.
Like their competitors, they were heavily advertising in order to keep their name out there. But from a branding perspective, the content being made for them was inconsistent to their overall brand identity. There were too many cooks in the creative kitchen which would lead to an inconsistency.
We looked at their budget + what they were doing from a marketing standpoint and cleansed that process. We wanted to ensure that the look and messaging were consistent across all platforms. It
was also important for us to create messaging that felt human, not scripted. We took a deep dive into
the industry to understand what worked, what
didn’t work, and how to differentiate them from