Let’s heighten the humanity in your brand.

Bold branding and marketing For business owners ready to make waves.

Let’s heighten the humanity in your brand.

bold branding and marketing For business owners ready to make waves.

The Name Game

Naming your business is the most important first step in building a solid brand. When I named MSPIRE I created a focus group of eight people—marketing peers, business owners, men and women, in various age ranges in an effort to mimic my target market. The process took a couple of weeks and we went through a ton of names, but I’m so glad I took the time to do this exercise. It made me think differently and really understand the importance in a business name. So, what does MSPIRE mean? The M portion stands for words I love—marketing, magic, motivation and mission. And SPIRE represents inspiration and the word spire itself had one definition that spoke to me: the continuation of a tree trunk above the point where branching begins, especially in a tree of a tapering form. That’s all about growth!


I started MSPIRE full time in July 2012, still love my business name and get compliments on it all the time. However, once I chose MSPIRE, I couldn’t just hit the ground running and blast my brand. I had to register it legally to ensure my business was protected and compliant. This is so important. I have heard a handful of stories where entrepreneurs did not do this and had to start from scratch again. This costs time and money, and when you’re started a business you often do not have extra of either. Click here to check out a great resource to help guide you through this process. Always seek legal help if you are unsure of anything!