We’re already (approximately) 13.87% through the year, and as usual, the marketing landscape is evolving at a breakneck pace. While there are always the good ol’ practices to fall back on, the businesses that keep up with the trends are the ones that thrive. As consumer behavior shifts, technology advances, and new platforms emerge, adapting strategies for continued success is crucial.
This year, four major trends are proving to be highly effective: AI-driven marketing, human connection, short-form video, and personalized marketing. Businesses that integrate these strategies can improve engagement, build stronger customer relationships, and drive meaningful growth that lasts even after the next new trends surface.
Using AI
These days, you can’t escape hearing about AI. Artificial intelligence has quickly become one of the most powerful, and most talked about, tools in modern marketing. AI-powered platforms like ChatGPT, Canva’s AI features, and transcription AI tools like OtterAI allow businesses to streamline content creation, improve customer service, and experiment with creativity.
AI-generated copy can help brands maintain a consistent content schedule, chatbots can provide instant responses to customer inquiries, and predictive analytics can improve ad targeting. However, the key to successfully using AI is balance. While automation can save time, businesses need to take the time to ensure their brand voice remains personal and authentic. AI should enhance marketing efforts, not replace the human touch that makes a brand unique.
One way to use AI effectively is using it for repetitive tasks, such as scheduling social media posts, analyzing engagement metrics, or generating first-draft content—while keeping human oversight for personalization and brand consistency.
Human Connection
As marketing becomes more and more automated and impersonal, consumers are craving authenticity. Brands that prioritize genuine human connection are more likely to build trust and long-term loyalty. This goes beyond traditional customer service; it’s about creating experiences that make audiences feel valued + heard.
Engaging + down-to-earth storytelling, behind-the-scenes content, and direct interaction with customers help businesses stand out. Responding to comments, offering personalized responses rather than generic replies, community-building initiatives, and brand transparency can all help contribute to a stronger brand-consumer relationship.
Short-Form Video
Regardless of what platform(s) you are on, short-form videos are here to stay—at least for now. As video content continues to dominate digital marketing, platforms like TikTok, Instagram Reels, and YouTube Shorts are driving higher engagement than ever before. Businesses that integrate video marketing into their strategy can increase brand awareness and connect with audiences in a more dynamic way than by only using static and written content.
Short-form videos are effective because they are easy to consume, visually engaging, and allow for more of your brand personality to shine through. Brands don’t need a massive budget or professional equipment to create impactful video content—authenticity often outperforms overproduced ads. A simple behind-the-scenes clip, a quick how-to tutorial, or a customer testimonial can have a significant impact.
Personalized Marketing
Personalized marketing can take many forms, from customized email campaigns to SMS reminders with exclusive offers. By collecting data through email sign-ups, loyalty programs, and direct customer interactions, businesses can create targeted experiences without relying on invasive tracking methods.
Segmentation is another key aspect of personalization. Rather than sending generic messages to an entire audience, brands can segment customers based on purchase history, engagement levels, or location to ensure relevant and effective marketing efforts. The more personalized an experience feels, the more likely a customer is to engage with a brand.
To Summarize…
The most effective marketing strategies today balance technology + authenticity. While AI-driven tools can enhance efficiency, businesses still need to prioritize human connection to build trust. Short-form video continues to be a powerful engagement tool, while personalized marketing allows brands to create meaningful customer experiences.
By embracing these trends, businesses can stay competitive and build stronger relationships with their audiences. The key is to remain adaptable—testing new strategies, analyzing results, and refining approaches based on what resonates with your audience the most.
Want to get on board with these new trends? Book a call with MINT Brand Marketing to see how we can help you stay relevant in 2025.
