Designing for the Tradeshow Floor: Tips from a Graphic Designer
Tradeshows are one of the most unique design challenges out there. We sat down with our Graphic Artist, Erin, to get her take on what it really takes to design for the tradeshow floor.
A Day in the Life of a Marketing Agency Project Manager
If you've ever wondered who's quietly keeping everything on track behind the scenes at a marketing agency, the answer is almost always the Project Manager.
I Was a Hard No on AI. Here’s What Changed My Mind.
Let me be the straight shooter I am. When AI really started making noise, my gut reaction was hell no.
How Operational Excellence Becomes a Competitive Advantage
Behind every successful client relationship and every smoothly delivered project is a team that knows how to operate. A big part of that? Strong standard operating procedures, or SOPs.
Why Advertising Looks Different Depending on Where You Live
In large metropolitan areas like Chicago, advertising is designed around people on foot. With dense populations, heavy pedestrian traffic, and widespread public transit use, brands have an opportunity to reach audiences at eye level, literally.
6 Reasons WordPress Is Still the Smart Choice for Your Website
When WordPress first entered the conversation for building websites as an agency, there was some hesitation.
Graphic Design Inspiration Beyond Pinterest Trends
When starting a new design project, it’s natural to look at what’s already out there. Inspiration is everywhere, but where you choose to look (and how you use it) makes all the difference.
Why Investing in Video Is Powerful, But Pointless Without a Plan
Video has become one of the most valuable assets a brand can invest in. It tells stories in a way no other medium can, brings humanity to a business, and creates engaging content that can be used across marketing, sales,...
Video Posts vs. Static Posts: Why Your Social Strategy Needs Both
When it comes to social media content, one of the most common questions brands ask is whether they should focus on video posts or static posts. The short answer? You need both.
Why Human Storytelling Still Matters in an AI-Driven Design World
AI is everywhere in design right now. From auto-generated copy to instant graphics, the tools are faster, cheaper, and more accessible than ever. But as AI becomes more common, something else is becoming clear: speed and polish alone aren’t enough....
Website Hosting 101: An Interview with Our Website Development Manager
Website hosting is one of those behind-the-scenes essentials that many business owners don’t think about—until something goes wrong. We sat down with Kalvin Kingsley, Website Development Manager, to answer common questions and explain why hosting matters more than you might...
Why Video Content Matters on Social Media + How to Start Using It Today
In today’s fast-moving digital landscape, video remains one of the most powerful tools for brands on social media. From stronger engagement to better storytelling, video offers benefits that static content simply can’t match. We sat down with our intern, Tenley,...
Branding Is More Than a Logo: Why Perception, Experience + Consistency Matter
When most people think of branding, they picture a logo, a color palette, or a slick website. But at its core, branding is so much more than visual design; it’s about perception, experience, and alignment across every touchpoint of your...
Building a Team That Thinks Like Owners + Why It Matters at MINT
In a small business, every role makes a meaningful impact. When team members think like owners, not just employees, it fuels growth, strengthens culture, and creates an environment where people feel empowered to lead. Our Director of Operations, Kelsey, outlines...
Why Every Business Needs A Brand Guide
When it comes to building a strong and consistent brand, few tools are as essential as a brand guide. But what exactly is it, and why should every business have one? This week, we sat down with Jenna, our Lead...
How MINT Builds a Custom Proposal for Every Client
When it comes to choosing a marketing partner, every business has unique goals, challenges, and audiences. That’s why at MINT, we don’t believe in one-size-fits-all packages. Instead, we create custom proposals designed to match each client’s exact needs, from brand...
Interview with the AI
Now that we're in October, it seemed fitting to riff on a spooky movie title. Rather than interviewing a vampire though, Kalvin interviewed three different AI engines.
The Power of Personalized Advertising: Meeting Customers Where They’re At
In today’s fast-paced digital world, consumers are constantly moving, scrolling through feeds, searching for answers, and researching before making a decision. For businesses, that means traditional “one-size-fits-all” advertising often misses the mark. Instead, personalized advertising is becoming a powerful way...
From Drawing Tables to AI: How Technology Assists Creativity
When advertising agencies first transitioned from hand-drawn layouts to digital design, the industry experienced a dramatic shift. For decades, designers sat at drawing tables sketching ads for newspapers, magazines, and billboards. Then, suddenly, programs like Photoshop, PageMaker, and QuarkXPress became...
Bad Font Pairings are Killing Your Brand
When it comes to branding, every detail plays a role in how your business is perceived, and fonts are no exception. The way you pair fonts can determine whether your brand comes across as credible, trustworthy, modern, or outdated. We...
The Dos + Don’ts of Instagram Stories
Instagram Stories are one of the most effective ways for brands to connect with their audience. Unlike static posts, Stories offer interactive features, like polls, quizzes, and stickers, that allow businesses to see who’s not just watching, but actually engaging....
Why ADA Compliance Matters for Your Website
Making your site more accessible is good for people and good for business. ADA compliance can feel like a complicated topic, especially when it comes to websites. But accessibility online isn’t just a legal box to check, it’s about making...
Why You Should Choose MINT Brand Marketing as Your Marketing Agency
There are many different kinds of mints to choose from (peppermint, spearmint, and various other types of mint that I’m sure exist), just like there are many different marketing agencies to choose from. Choosing the right mint can be a...
The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You
Why your social media strategy flops: the group‑chat effect explains how inconsistency damages your brand. Get back on track with focus and structure.
Employee Feature: Jenna
Get to know Jenna from MINT Brand Marketing: a story‑driven marketer whose insight and creative flair bring brand stories to life and drive real business results.
The Power of a Well-Designed Website
First impressions count. Learn how a well‑designed website from MINT Brand Marketing not only looks great but converts visitors into loyal customers.
Client Feature: Gordy’s Travel Plaza
See how MINT Brand Marketing transformed Gordy’s Travel Plaza into a modern one‑stop destination. Discover our branding, web and social strategy that elevated their presence and community impact.
Branding 101: Why Your Business Needs More Than Just a Logo
Branding 101: Why Your Business Needs More Than Just a Logo A logo carries the silent power to make or break a first impression in mere seconds, yet it’s only the visible tip of your brand’s iceberg. While a logo...
Founder Feature: Amanda
Meet Amanda, founder of MINT Brand Marketing. From agency veteran to brand‑growth strategist, see how her vision guides our work and your success.
What Does a Marketing Agency Actually Do?
Ever wonder what a marketing agency really does? Discover how MINT Brand Marketing helps businesses grow through strategy, creativity, and smart execution.
Trends To Watch in 2025
Stay ahead of the curve. Explore the key marketing and branding trends to watch in 2025 and how MINT Brand Marketing can help you turn them into opportunity.
Client Feature: Ti-Zack
Dive into our client feature: TI‑Zack. Learn how we partnered to sharpen their brand identity, amplify their message, and drive growth through creative marketing strategy.
Are Paid WordPress Themes Worth The Cost?
Are Paid WordPress Themes Worth the Cost? “SHOW ME THE MONEY!” is something a lot of NFL players seemed to be shouting recently, as several skill players managed to hit milestones that awarded them contract bonuses, such as one player...
Employee Feature: Kalvin
Meet Kalvin of MINT Brand Marketing - branding strategist, digital architect and growth partner who turns vision into memorable brand experiences.
Prompt Engineering: How To Get Better Results From AI
Unlock smarter AI workflow: Dive into our guide on prompt engineering and learn how to get sharper, more strategic results from artificial intelligence.
Employee Feature: Alexa
Meet Alexa, one of the strategic minds behind MINT Brand Marketing. See how her expertise and client‑focused approach help businesses unlock their full brand potential.
Rage Bait: How Outrage Drives Engagement
Explore the dark side of digital: how outrage, click‑bait and emotional triggers drive engagement - and what your brand needs instead.
We’re Going Back To #WordPressWednesday
This Friday, we’re going back to Wednesday… Specifically, #WordpressWednesday, which our Website Development Manager, Kalvin, publishes on LinkedIn every Wednesday. In this article, Kalvin talks about some tools to make your site management easier. Read the full article below!
Employee Feature: Kelsey
Meet Kelsey at MINT Brand Marketing - a strategic thinker who keeps everything on track and organized. See how her thorough approach drives results for ambitious clients.
Why Every Business Needs a Website
If your business isn’t online (or isn’t built to convert), you’re missing opportunity. Discover why every business needs a website, and what a strong one looks like.
Employee Feature: Kiara
Meet Kiara of MINT Brand Marketing - a digital storyteller whose insight and passion elevate brands from good to unforgettable.
How To: Monitor Your Social Media Analytics
Want to make social media work harder for your brand? Learn how to monitor metrics that matter and turn data into meaningful strategy.
Social Media Images: Does Size Really Matter?
Think image sizes don’t matter on social? Think again. Learn how perfect dimensions boost your visual presence and brand credibility online.
Rebrand vs. Refresh: Which one is right for you?
Rebrand or refresh? Discover which path is right for your business and how the right strategy at MINT Brand Marketing sets you up for lasting impact.
Marketing vs. Branding: How They Work Together to Create a Cohesive Brand
Marketing or branding - why choose? Learn how both must work together to build a compelling brand that reaches, resonates and retains.
Why Rebranding is Worth the Investment for Your Brand
Considering a rebrand? See why it’s more than a fresh logo - it’s an investment in strategy, growth and clarity that pays off for brands ready to lead.
Your Guide to the Changing Landscape of SEO
SEO is evolving fast. Get our clear, actionable guide to the new search landscape - so your brand stays visible, relevant and ahead of the competition.
Hues & Views: Color Psychology in Marketing
Color isn’t just aesthetic. It shapes how people feel about your brand. Explore the psychology of color in marketing and how to pick palettes that resonate and convert.
There Are So Many Social Media Platforms, How Do I Know Which One My Business Should Be On?!
Too many social media platforms and not enough clarity? We walk you through choosing the right channels for your business so your message lands.
Social Media Terms You Should Know
Don’t let jargon hold you back. Get up to speed with essential social media terms and speak confidently about strategy, metrics and results.
