Why Every Business Needs a Website
I recently went to a family reunion– the kind where you don’t even know most of the people there– and got talking to one of my great-aunts who, bless her heart, isn’t the most tech-savvy. I told her that I’m a website designer, and she leaned in, very seriously, and asked “do I need a […]
How To: Monitor Your Social Media Analytics
Analytics can be overwhelming. Numbers? Tables?? Graphs??? If you’re not usually an analytics person, it can be intimidating and (dare I say) boring to look at. But, unfortunately for those of us who are better at picking out color schemes than dissecting an Excel spreadsheet, it is essential to keep an eye on your numbers. […]
Social Media Images: Does Size Really Matter?
Did you know that the pictures you upload to social media are supposed to have specific dimensions? Wait, what? Yep, in this case, image size really does matter. Each social media platform has its own recommended image dimensions for the different types of images (and videos) you can post. You might think that the larger the file […]
Social Media Terms You Should Know
Trying to up your social media game but don’t know what things mean? Here are some key terms you should know. CLICKTHROUGH RATE (CTR)Click-through rate or CTR is a very popular social media marketing term which forms part of almost every activity on any social media platform. It is a measure of the percentage of […]
