Designing for the Tradeshow Floor: Tips from a Graphic Designer
Tradeshows are one of the most unique design challenges out there. We sat down with our Graphic Artist, Erin, to get her take on what it really takes to design for the tradeshow floor.
Why Advertising Looks Different Depending on Where You Live
In large metropolitan areas like Chicago, advertising is designed around people on foot. With dense populations, heavy pedestrian traffic, and widespread public transit use, brands have an opportunity to reach audiences at eye level, literally.
The Power of Personalized Advertising: Meeting Customers Where They’re At
In today’s fast-paced digital world, consumers are constantly moving, scrolling through feeds, searching for answers, and researching before making a decision. For businesses, that means traditional “one-size-fits-all” advertising often misses the mark. Instead, personalized advertising is becoming a powerful way...
Why You Should Choose MINT Brand Marketing as Your Marketing Agency
There are many different kinds of mints to choose from (peppermint, spearmint, and various other types of mint that I’m sure exist), just like there are many different marketing agencies to choose from. Choosing the right mint can be a...
The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You
Why your social media strategy flops: the group‑chat effect explains how inconsistency damages your brand. Get back on track with focus and structure.
The Power of a Well-Designed Website
First impressions count. Learn how a well‑designed website from MINT Brand Marketing not only looks great but converts visitors into loyal customers.
What Does a Marketing Agency Actually Do?
Ever wonder what a marketing agency really does? Discover how MINT Brand Marketing helps businesses grow through strategy, creativity, and smart execution.
Hues & Views: Color Psychology in Marketing
Color isn’t just aesthetic. It shapes how people feel about your brand. Explore the psychology of color in marketing and how to pick palettes that resonate and convert.
