Average Investment Ranges in Our Top Services
Running or managing a business is hard. There can be so many things you have to think about, so many plans to make, and far too many spreadsheets to keep track of to focus on anything nonessential. Even though it may seem like one of those “I’ll get to it later” parts of your business, […]
Rebrand vs. Refresh: Which one is right for you?
“Hey, can you do a quick rebrand?” We get this question a lot, and understandably so! Many of our current and future clients want to change up and modernize their brand to fit the vibes of their audience better and keep up with the Jones’ on the other side of the billboard. We get it! […]
Marketing vs. Branding: How They Work Together to Create a Cohesive Brand
The terms “marketing” and “branding” often get used interchangeably, but understanding the difference between the two and how they work together is important for anyone looking to build a strong, cohesive brand. Let’s dive into the difference between marketing and branding, and explore how they work together to drive your business forward. Understanding Marketing + […]
Hues & Views: Color Psychology in Marketing
We all know that certain colors represent different emotions– Red is the color of passion, blue is calm and soothing, yellow is happy and bright– but what we don’t often consider is how colors are used to influence everything from branding and advertising to product purchases and everyday behaviors. With so many brands and companies […]
What is the Pumpkin Spice Trick?
Don’t know about you, but our MINT Brand Marketing team is very excited about pumpkin spice season! Pumpkin Spice lattes (PSL) started 20 years ago when Starbucks released its first line of fall drinks, and ever since then, pumpkin spice has grown into its own staple piece in the fall season. However, did you know […]
“Can You Design Me a Logo Quick?”
Let’s talk logos! A question I have been asked many times over the years is, “Can you design me a logo quick?” My answer: “Yes we can, and no we will not.” Why? Because… The process is intensive, and rightfully so. We ask a lot of questions to get you to think deeper, differently, bigger, […]
Logos in Black and White
Logos are the visual embodiment of brands. They should stand out from competition, yet make sense for the industry. We have studied color psychology and typography, and understand how these things impact our subconscious. This is why we present logo options to our clients in black and white first. We don’t want colors to influence […]
Rebranding: Are You in Need of a Re-Do?
It’s not uncommon for businesses to question if their brand is accurately reflected by its visual identity. We’re here to help you determine that. How? We call them EvolveMINT sessions… In these 60-minute EvolveMINT sessions, we… Then BOOM, before you know it your brand is bigger, bolder and better all around. It’s time for your brand to […]
