Catalyst has been in business for over 21 years. Dr. Susan Mathison started the business offering a handful of services, but the practice has since grown to provide a blend of medical and cosmetic services to treat each patient in a unique manner and atmosphere.
Having been in business for so many years, Catalyst desired a full rebrand with a fresher look. We knew this was going to be a big leap with a lot of moving parts, and when a brand has been around for that long, it is often ingrained into who you are. We were delicate and diligent throughout the process to ensure we produced a rebrand that made them proud, embodied everything they stand for and separated them from their competition.
We looked at the competitive landscape for each of the services Catalyst offers (both clinical and medical) and devised a branding strategy that modernized their brand while ensuring that it was also timeless. It was also important for us to understand what the brand truly meant to the people who work there so we could find ways to incorporate that impact into our strategy. After creating the overall branding and color scheme, we divided each mini brand and made sure everything remained cohesive.