Coteau des Prairies (CDP) Health Care System is a 25-bed, critical access, acute care, community non-profit hospital that provides high quality health care services to Sisseton and the surrounding region. They are dedicated to bringing a full range of high-quality services to their community and offering their patients individualized attention and care. CDP’s new addiction treatment program, Compass Care, is a judgment-free hub set up to help patients with medical, social, and mental health care.
Being that CDP was introducing their new Compass Care program, they needed full branding–including a name, logo, and full brand style guide–and a thoughtful placement strategy. The goal was to market the program in its own individual way, while staying connected to CDP’s overall brand identity.
Our branding for Compass Care accentuates the colors of the prairie, fully embodying CDP’s “Care Close to Home in the Heart of the Prairie.” We also implemented a full ad campaign for its release. After that, they put their trust in us to develop a new logo/colors for the entire CDP brand! Upon completing that, we also assisted in the design and development of their new website, which features their gorgeous new branding.