General Equipment & Supplies, Inc.
A General Name, but Not a Generic Brand
General Equipment & Supplies has been in business for over 35 years and with that, has evolved and grown, added services and products, and much more. They needed their brand to communicate who they are and truly represent how they do business — with innovation, passion and hard work.
Brand Strategy and Management
To refresh the brand and uphold its integrity on every single application be it in print or digital, radio or apparel.
Amanda has been integral in building a visual brand we are proud of and messaging that aligns with our services and culture, while helping us clearly define our marketing goals. We have had a handful of people that have thrown around the word branding in an effort to help us, but didn’t execute on it or educate us like Amanda has. In my eyes, the true definition of success is when a client no longer refers to you as a vendor. To our Executive Team, she is a trusted friend and partner. We are among many clients that require her time, and she somehow still makes us feel as if our needs are the most important ones on her plate.
Jon Shilling, President & CEO