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Search Engine Optimization

In simple terms, Search Engine Optimization (SEO) means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for products you sell, services you provide, or information on topics relating to your business.

The better your pages rank in search results, the more likely you are to be found and clicked on. The ultimate goal is to attract website visitors who will become customers, clients or an audience that keeps coming back. We offer SEO to our clients in various levels, detailed below.

pick your preference

SEO Service Levels

Foundational SEO

Foundational SEO is a good starting point to lay down a solid base for your website. It includes the following for each page:

  • SEO title
  • Featured image
  • Meta description
  • Focus key phrase
  • 50-100 focus key phrase synonyms
  • Ensuring foundational SEO is added for each new page of the website over time (if applicable)

Local SEO

Local SEO includes all Foundational SEO, as well as creating a Google My Business (GMB) profile. GMB is a free tool that is essential for local businesses to promote their products and services and provide local customers with critical information. Benefits of using GMB include but aren’t limited to:

  • Rank higher when Google detects searches in your area with local intent, like:
    • coffee shops near me, realtors near me, jobs near me
  • Improve visibility in Google’s Local Pack
  • Improve visibility in Google Maps
  • Grow local customer base
  • Gain insights to customer activity
  • Manage your business information
  • Connect with customers and manage reviews
  • Add photos of your business
  • Links to your social profiles and website

Advanced SEO

Advanced SEO includes everything from both Foundational and Local SEO, as well as more in-depth keyword optimization for pages and images on your site, detailed below. 

  • Up to 4 related key phrases for each page, in addition to that page’s focus key phrase/synonyms
  • At least 100 synonyms for each related key phrase
  • Image alt tags
  • Cornerstone content (3-4 marked pages that Google will recognize as your most important content)

(Note: these services aren’t available without a Yoast SEO Premium subscription. Info on Yoast below.)

Amanda McKinnon successfully completed the All-around SEO course!
Amanda McKinnon successfully completed the Local SEO course!
Amanda McKinnon successfully completed the Understanding structured data course!
Amanda McKinnon successfully completed the Keyword research course!

We are a Yoast SEO Certified Agency.

Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. We tapped into our Learner core value and passed a variety of courses (including but not limited to the four listed) in order to become a Yoast Certified Agency.

Yoast is specific to WordPress, but our SEO services are not. We utilize the SEO tools available on each platform. So if you’re not on WordPress, don’t fret! You can still come to us for your SEO needs, but some of our Yoast-specific services may differ depending on features available on your preferred platform.