What is SEO? A Broad Look

SEO stands for Search Engine Optimization, which means to optimize your website to gain visitors by free or natural search results in search engines (like Google).


  1. You publish content on your site
  2. Google “bots” or “spiders” crawl your site and review pages
  3. Google indexes your page(s) and stores the info
  4. If your page successfully answer’s a user’s question (search), it can appear on Google’s results page for their query.

People also often ask what SEM is, and how it compares to SEO.

SEM stands for Search Engine Marketing, which means to gain website traffic in search engine results primarily through paid advertising (pay per click). Essentially, you choose what words/phrases to rank for. You can catch which websites are using SEM by the “Ad” or “Sponsored” labels that Google places above the search result for that site.

Why is SEO Important?

In short, SEO is crucial for the success of your website (and therefore your business) because when it it is done right, it makes it more visible to a wider audience range.

At MINT, we are a Yoast SEO Certified Agency. Yoast SEO is a WordPress plugin that helps your site perform better in search results like Google. We tapped into our Learner core value and passed a variety of Yoast course, including but not limited to the below.

Amanda McKinnon successfully completed the All-around SEO course!
Amanda McKinnon successfully completed the Local SEO course!
Amanda McKinnon successfully completed the Keyword research course!

While Yoast is specific to WordPress, our SEO services are not. We utilize the SEO tools available on each platform. So if you’re not on WordPress, don’t fret! You can still come to us for your SEO needs.

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Employee Feature: Krista

What does your professional background look like? I was an integrated graphic design intern at Blue Cross Blue Shield for 9 months in college.I graduated

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