Running or managing a business is hard. There can be so many things you have to think about, so many plans to make, and far too many spreadsheets to keep track of to focus on anything nonessential. Even though it may seem like one of those “I’ll get to it later” parts of your business, your brand is one of the most essential things you should be focusing on. Your brand is what leads people back to you, and in turn, expands your business.
But when you’re in the weeds of the proverbial business swamp, you might not have the capacity to look into branding and marketing services to help your business, much less to contact the top results that show up on Google just to see if you can get some kind of a price point that fits your needs.
It’s annoying and time-consuming to chase down every contact form to get some base numbers, and we get that. That’s why we’re writing this blog (is it breaking the fourth wall to mention the blog you’re writing in your blog while you’re writing it?) with the average investment ranges for our top three services. Our pricing depends on the scope of the work, but this breakdown will give you a good idea of what kind of investment you can expect when you work with MINT.
Our Top Services:
Social Media Management
Average Investment Range: $1,200-$2,000
What this includes:
Our Social Media Management takes care of all of the nitty-gritty social media stuff you don’t have time for– figuring out what platforms you should be on, researching industry-specific strategies, designing branded graphics for posts, creating captions, providing analytics, running paid social campaigns, and, of course, posting content on your accounts.
The low end of the average investment reflects having us post less than three times a week to your account(s), which we strongly recommend against. The standard amount of posts for well-performing social media accounts is at least three per week.
Website Design
Average Investment Range: $10,000-$15,000+
What this includes:
Our Website Design service includes setting up your website (think purchasing URLs, domain hosting setup, etc.), writing the website content (if needed), designing the entire website, launching the website, and managing the performance/required updates after it is launched. Our average investment for creating a brand new website from the ground up is $10,000-$15,000, depending on factors like how many pages the website will have, what kind of content needs to be written or designed, and how many features the website will include.
The average investment for updating a website that already exists, which we call a Website Refresh, ranges from $3,000-$15,000 due to the variance in updates that might need to be made.
Branding
Average Investment Range: $2,000-$5,000
What this includes:
Again, your brand might not seem like the most important thing to invest in when you’re building your business, but the reality is that your brand is the face of your business. It’s what people recognize you by, what you put on all your marketing materials, and what you can use for the flashing neon sign you’ve been wanting for your office window. We take your vision for your business and put in the work to create purposeful, strategic branding options for you. Once we complete the initial brand guide, we’ll work toward finalizing the details to give you a brand you’re proud of + want to share with the world!
Your brand includes:
- Logos
- Color palette
- Fonts
- Taglines
- Brand voice
- Strategy
- Competitor analysis
and more!
We use your brand to create everything from business cards and billboard advertisements to custom apparel and in-house signage with our graphic design + advertising services.
How much is your investment going to be?
To get a more specific investment estimate, you will have to contact us. But fortunately for you, we’re extremely fun to talk to! And we’re also experts in everything marketing + branding, which is arguably more important when it comes to providing quotes.
You don’t have to worry about feeling pressured into hiring MINT as your creative agency. We want clients who feel comfortable with us, and we’re not out to bully anyone into using our services (that being said… we are the best), so even if our services aren’t in your budget right now, we will always be up for having a conversation about your needs + seeing if we can work with you to get where you want to be in your industry. We know you’re busy, and we’re here to help you– so use this breakdown as a reference, and drop us a line if you want to learn more!
