MINT’s Strategy:
Since partnering with GES, we’ve maintained a strong content strategy that balances consistency with creativity. Their feed showcases a mix of employee anniversaries, holiday posts, job postings, and machine finance offers, while also reinforcing the edgy, bold identity of the GES brand. This approach continues to build recognition and engagement year over year.
Analytics Highlights:
Over the past year (8/24-8/25), GES’s LinkedIn and Meta presence has grown significantly. The bar graph and line charts show performance month by month, with comparisons to both the previous 90-day period and the prior year. In total, more than 90,000 people have seen GES’s posts on LinkedIn, with the solid blue line representing the reach of all organic content.
Video Content:
This video was created as a “hype video” to showcase equipment in an eye-catching way. GES carries a wide range of machine brands, and this one spotlights Komatsu. By producing individual videos for each machine line, we built engaging content that works across both social media and digital billboards.
