Why Video Content Matters on Social Media + How to Start Using It Today
In today’s fast-moving digital landscape, video remains one of the most powerful tools for brands on social media. From stronger engagement to better storytelling, video offers benefits that static content simply can’t match. We sat down with our intern, Tenley, to get her take on why video is so impactful and how businesses of any size can start using it effectively.
Video is naturally built for storytelling. Instead of relying on a single image or text for interpretation, video shows context, emotion, and real people doing real things. This makes it more relatable and keeps viewers watching longer.
As Tenley put it, video grabs attention more and tells a clearer story than a regular graphic. With so much content competing for attention on social media, that storytelling edge matters.
Social media platforms want users to stay engaged as long as possible. Video supports that goal by increasing watch time and encouraging users to keep scrolling, tapping, and interacting.
Because video keeps people on the platform longer, algorithms tend to prioritize it over static posts. That means better reach and more opportunities for your content to be discovered.
Today’s audiences crave authenticity. They want to connect with real people, not just polished graphics.
Video allows brands to show personality through behind-the-scenes clips, talking-head updates, product walkthroughs, or quick day-in-the-life moments. This builds trust and deeper relationships with followers.
Tenley explained it well: people like seeing real people doing real things rather than just reading words off an image.
Video isn’t just visually appealing; it drives measurable impact. Here’s how:
- Watch time: Longer viewing keeps users on your page and signals quality to the algorithm.
- Shares: People love sharing videos that make them laugh, teach them something, or feel relatable.
- Saves: If the video includes helpful tips or inspiration, viewers often save it for later.
- Comments: Videos naturally spark conversation, whether it’s reactions, opinions, or questions.
All of these metrics help increase the visibility and reach of your content.
One of the biggest misconceptions about video is that you need expensive equipment. Not true.
Most businesses can start with:
- A smartphone
- Simple editing tools like CapCut or Canva
- A clip-on microphone (Tenley recommends these for a more polished sound)
- Templates and tutorials are available online for free
You can also repurpose one video across multiple platforms; no need to create something new every time.
Mixing video into your content strategy breaks up a static feed and helps your brand appear more modern and dynamic. Even simple, clean videos can elevate your presence and make your business look more advanced.
As Tenley shared, adding video is pretty simple, and there are countless resources to help beginners get started.
Video isn’t just a trend; it’s an essential part of today’s social media landscape. Whether you’re trying to increase engagement, share your story, or simply keep up with platform expectations, video offers a high-impact way to connect with your audience.
