MINT’s Strategy:
MINT partners with Heartland to showcase their full range of services and emphasize the values that set them apart. By strategically posting on LinkedIn, they effectively reach their target audience of individuals and businesses seeking professional services, while Instagram helps broaden brand awareness and engagement.
Analytics Highlights:
Over the past year, Heartland Trust Company has expanded its social media presence from LinkedIn to Instagram as well. Analytics show consistent growth, particularly in the last few months, reflecting the impact of a more strategic posting approach. Recent highlights include the announcement of their second location in Grand Forks, signaling continued brand momentum.
