MINT’s Strategy:
Our approach as O’Day Equipment’s digital marketing partner is to increase awareness on their brand and services within their targeted footprint. Making intentional decisions on location, demographic, interest and audience targeting to ensure budget dollars are used effectively in the desired market. We strategized and launched a Performance Max campaign, knowing we would have more placement opportunities to meet interested customers with where they spend time online. By utilizing this campaign set up, we’re able to have strong creative options that deliver through all Google Networks such as Search, Gmail, and YouTube.
Analytics Highlights:
We created a SEM campaign to grow brand and service awareness. These efforts have gained over 3,000 new users to the website, enabling our team to analyze search intentions to suggest where future campaigns could be successful.
The “Fuel Truck Service Shop” Demand Gen campaign was created with the intention of targeting fuel truck drivers on their mobile devices who could be due for compliance inspections. These efforts have brough in 4 form submission leads over the past 60 days.
Gmail Performance Max Placement:
This is an visual example of where our target audience can see the ad on desktop view. Using PMAX, we’re able to serve the advertisement within the “Promotions” folder. This is a great approach when you know your desired audience are regular email users.
