Location: Sisseton, SD
Coteau des Prairies Health Care System (CDP Health) has proudly served the rural communities of northeastern South Dakota since 1967. They offer a full range of high quality health care services right in the heart of the prairie. Known for combining advanced medical technology with a hometown feel, CDP Health provides essential services to its community with a deep commitment to accessibility and innovation.
From a Single Project to a Trusted Partnership
CDP’s Marketing Director was referred to MINT through trusted professional connections, as they needed help with branding an addiction treatment program. What began as a branding project has turned into a strategic partnership spanning more than five years. Today, MINT helps develop strong marketing strategies to inform the members of their community of the options that they have available for care.
Successful projects throughout the years
Through our years of partnership, we’ve helped launch campaigns that introduce new providers, promote expanded services and operational updates across locations, each carefully crafted to align with their brand identity. As part of our creative support, we’ve refined and expanded their visual branding system, ensuring all design elements, from fonts and color palettes to messaging and layout, maintain brand consistency while evolving with their needs.
One of our most impactful contributions has been the redesign and development of CDP’s website. We transformed it into a central hub for patient engagement, making it easy to explore available services, get to know providers, access patient resources, and schedule appointments online. The site reflects CDP’s professional, yet welcoming tone while serving as a practical tool for both new and returning patients.
In addition, MINT leads CDP’s social media strategy, posting five times weekly across Facebook and Instagram. Content ranges from provider spotlights and technology updates to community outreach and patient testimonials. All of CDP’s social media growth has been 100% organic, proof of a strategy rooted in authenticity, relevance, and audience connection.
Most recently, social media needs led to the development of a series of brand patterns that are now used across a variety of touchpoints, from print collateral to digital advertising, further reinforcing CDP’s visual identity and making the brand more recognizable across platforms.
A True Extension of the Team
Our partnership with CDP Health is a testament to the power of long-term collaboration. We don’t just execute tactics, we build brands with purpose, strategy, and heart.
BRAND STRATEGY
MARKETING STRATEGY
GRAPHIC DESIGN
WEB SERVICES
CONTENT STRATEGY + CREATION
SOCIAL MEDIA
