General Equipment & Supplies

A GENERIC NAME, BUT NOT A GENERIC BRAND

Prior to Jon Shilling taking over as President + CEO in 2017, his dad Don Shilling was in the role. Don was heavily involved in the marketing, as is Jon, but the transition of management in 2017 meant that there was going to be a different way of doing things.

SERVICES PROVIDED

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BRANDING

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MARKETING STRATEGY

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GRAPHIC DESIGN

WRITING + EDITING

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ADVERTISING + MEDIA BUYING

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PUBLIC RELATIONS

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CUSTOMER EXPERIENCE

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SOCIAL MEDIA

General Equipment & Supplies brand elements