Location: Wayzata, MN
PACK Power is a national electrical contractor specializing in high- and medium-voltage systems, underground cable installation, and energy storage solutions. With a focus on safety, responsiveness, and client-first execution, their goal is to set “The Gold Standard” in the energy sector.
The challenge:
When PACK Power was referred to MINT, they were at the early stages of building their business. Armed with a logo and a virtual brochure, they knew they needed more than visuals, they needed a full brand identity and a digital presence that reflected their ambitious vision.
Our approach:
We began by clarifying PACK Power’s mission, vision, and core values, critical elements that would define their internal culture and external positioning. Together, we developed a value system centered around what it truly means to deliver “The Gold Standard”:
- Responsive: Problems happen. Solutions happen here.
- Results: Surprises happen. Certainty is created here.
- Relationships: Transactions happen. Meaningful connections are built here.
- Reputation: Shortcuts happen. Quality is built here.
These values became the cornerstone of the brand story and guided every element we created.
Next, we designed and developed a custom website from the ground up. Inspired by the energy and precision of PACK Power’s work, the electric-themed design grabs attention and drives users toward understanding their services and the markets they serve. To showcase their capabilities and momentum, we created a dedicated Projects page to highlight completed work and build credibility with new prospects.
Our team also manages PACK Power’s social media presence, using it to spotlight awarded projects, support hiring initiatives, and reinforce their “Gold Standard” positioning. By consistently showcasing their expertise and industry leadership to a reach of over 3,000, we’re helping build long-term brand recognition and trust in a competitive market.
The impact:
This partnership is a testament to the power of strategic collaboration and clear communication. By fostering a “No B.S.” relationship, we’ve created an environment where honest dialogue leads to better decisions and better results. With a strong brand foundation, dynamic website, and consistent digital presence, PACK Power is now positioned as a trusted leader in the energy space and we’re proud to continue helping them raise the bar.
BRAND STRATEGY
GRAPHIC DESIGN
SOCIAL MEDIA
WEB SERVICES
