Souris Basin Planning Council

MINT Brand Marketing developed a strategic brand identity for the Souris River Basin that unifies seven distinct counties under a cohesive regional vision. Our “Your Place. Your Pace.” tagline strategically positions the region as offering quality of life on residents’ terms. The logo’s seven leaves represent each county’s unique contribution to the collective identity, while the rich brown palette symbolizes deep community roots and belonging. The color harmony reinforces our core message—diverse communities creating strength through unity in the Souris Basin region.