Kalvin Kingsley, Author at MINT Brand Marketing

Why Every Business Needs A Brand Guide

When it comes to building a strong and consistent brand, few tools are as essential as a brand guide. But what exactly is it, and why should every business have one? This week, we sat down with Jenna, our Lead...

October 16, 2025

Core Values + Culture

How MINT Builds a Custom Proposal for Every Client

When it comes to choosing a marketing partner, every business has unique goals, challenges, and audiences. That’s why at MINT, we don’t believe in one-size-fits-all packages. Instead, we create custom proposals designed to match each client’s exact needs, from brand...

October 10, 2025

Industry Trends

Interview with the AI

Now that we're in October, it seemed fitting to riff on a spooky movie title. Rather than interviewing a vampire though, Kalvin interviewed three different AI engines.

October 3, 2025

Advertising

The Power of Personalized Advertising: Meeting Customers Where They’re At

In today’s fast-paced digital world, consumers are constantly moving, scrolling through feeds, searching for answers, and researching before making a decision. For businesses, that means traditional “one-size-fits-all” advertising often misses the mark. Instead, personalized advertising is becoming a powerful way...

September 18, 2025

Core Values + Culture Industry Trends

From Drawing Tables to AI: How Technology Assists Creativity

When advertising agencies first transitioned from hand-drawn layouts to digital design, the industry experienced a dramatic shift. For decades, designers sat at drawing tables sketching ads for newspapers, magazines, and billboards. Then, suddenly, programs like Photoshop, PageMaker, and QuarkXPress became...

September 10, 2025

Branding

Bad Font Pairings are Killing Your Brand

When it comes to branding, every detail plays a role in how your business is perceived, and fonts are no exception. The way you pair fonts can determine whether your brand comes across as credible, trustworthy, modern, or outdated. We...

September 5, 2025

Industry Trends

Why ADA Compliance Matters for Your Website

Making your site more accessible is good for people and good for business. ADA compliance can feel like a complicated topic, especially when it comes to websites. But accessibility online isn’t just a legal box to check, it’s about making...

August 7, 2025

Advertising Branding Industry Trends

Why You Should Choose MINT Brand Marketing as Your Marketing Agency

There are many different kinds of mints to choose from (peppermint, spearmint, and various other types of mint that I’m sure exist), just like there are many different marketing agencies to choose from. Choosing the right mint can be a...

June 5, 2025

Advertising Branding Industry Trends

The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You

The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You Social media is a necessity for most businesses, but in 2025, just having an account isn’t enough. To get the results you want, you need to put...

May 1, 2025

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Author: Kalvin Kingsley