Video Posts vs. Static Posts: Why Your Social Strategy Needs Both
When it comes to social media content, one of the most common questions brands ask is whether they should focus on video posts or static posts. The short answer? You need both.
Why Human Storytelling Still Matters in an AI-Driven Design World
AI is everywhere in design right now. From auto-generated copy to instant graphics, the tools are faster, cheaper, and more accessible than ever. But as AI becomes more common, something else is becoming clear: speed and polish alone aren’t enough....
Website Hosting 101: An Interview with Our Website Development Manager
Website hosting is one of those behind-the-scenes essentials that many business owners don’t think about—until something goes wrong. We sat down with Kalvin Kingsley, Website Development Manager, to answer common questions and explain why hosting matters more than you might...
Why Video Content Matters on Social Media + How to Start Using It Today
In today’s fast-moving digital landscape, video remains one of the most powerful tools for brands on social media. From stronger engagement to better storytelling, video offers benefits that static content simply can’t match. We sat down with our intern, Tenley,...
Branding Is More Than a Logo: Why Perception, Experience + Consistency Matter
When most people think of branding, they picture a logo, a color palette, or a slick website. But at its core, branding is so much more than visual design; it’s about perception, experience, and alignment across every touchpoint of your...
Building a Team That Thinks Like Owners + Why It Matters at MINT
In a small business, every role makes a meaningful impact. When team members think like owners, not just employees, it fuels growth, strengthens culture, and creates an environment where people feel empowered to lead. Our Director of Operations, Kelsey, outlines...
Why Every Business Needs A Brand Guide
When it comes to building a strong and consistent brand, few tools are as essential as a brand guide. But what exactly is it, and why should every business have one? This week, we sat down with Jenna, our Lead...
How MINT Builds a Custom Proposal for Every Client
When it comes to choosing a marketing partner, every business has unique goals, challenges, and audiences. That’s why at MINT, we don’t believe in one-size-fits-all packages. Instead, we create custom proposals designed to match each client’s exact needs, from brand...
Interview with the AI
Now that we're in October, it seemed fitting to riff on a spooky movie title. Rather than interviewing a vampire though, Kalvin interviewed three different AI engines.
The Power of Personalized Advertising: Meeting Customers Where They’re At
In today’s fast-paced digital world, consumers are constantly moving, scrolling through feeds, searching for answers, and researching before making a decision. For businesses, that means traditional “one-size-fits-all” advertising often misses the mark. Instead, personalized advertising is becoming a powerful way...
