Why Every Business Needs A Brand Guide
When it comes to building a strong and consistent brand, few tools are as essential as a brand guide. But what exactly is it, and why should every business have one? This week, we sat down with Jenna, our Lead...
How MINT Builds a Custom Proposal for Every Client
When it comes to choosing a marketing partner, every business has unique goals, challenges, and audiences. That’s why at MINT, we don’t believe in one-size-fits-all packages. Instead, we create custom proposals designed to match each client’s exact needs, from brand...
Interview with the AI
Now that we're in October, it seemed fitting to riff on a spooky movie title. Rather than interviewing a vampire though, Kalvin interviewed three different AI engines.
The Power of Personalized Advertising: Meeting Customers Where They’re At
In today’s fast-paced digital world, consumers are constantly moving, scrolling through feeds, searching for answers, and researching before making a decision. For businesses, that means traditional “one-size-fits-all” advertising often misses the mark. Instead, personalized advertising is becoming a powerful way...
From Drawing Tables to AI: How Technology Assists Creativity
When advertising agencies first transitioned from hand-drawn layouts to digital design, the industry experienced a dramatic shift. For decades, designers sat at drawing tables sketching ads for newspapers, magazines, and billboards. Then, suddenly, programs like Photoshop, PageMaker, and QuarkXPress became...
Bad Font Pairings are Killing Your Brand
When it comes to branding, every detail plays a role in how your business is perceived, and fonts are no exception. The way you pair fonts can determine whether your brand comes across as credible, trustworthy, modern, or outdated. We...
The Dos + Don’ts of Instagram Stories
Instagram Stories are one of the most effective ways for brands to connect with their audience. Unlike static posts, Stories offer interactive features, like polls, quizzes, and stickers, that allow businesses to see who’s not just watching, but actually engaging....
Why ADA Compliance Matters for Your Website
Making your site more accessible is good for people and good for business. ADA compliance can feel like a complicated topic, especially when it comes to websites. But accessibility online isn’t just a legal box to check, it’s about making...
Why You Should Choose MINT Brand Marketing as Your Marketing Agency
There are many different kinds of mints to choose from (peppermint, spearmint, and various other types of mint that I’m sure exist), just like there are many different marketing agencies to choose from. Choosing the right mint can be a...
The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You
The ‘Group Chat’ Effect: Why Your Inconsistent Social Media Strategy Is Costing You Social media is a necessity for most businesses, but in 2025, just having an account isn’t enough. To get the results you want, you need to put...
Employee Feature: Jenna
Employee Feature: Jenna What does your professional background look like? I am a seasoned graphic designer with a decade of experience, including seven years as a lead designer as well as running my own photography and videography business. I...
The Power of a Well-Designed Website
The Power of a Well-Designed Website Your website is more than just a URL in the vast wilderness of the internet. It’s your most reliable salesperson, working 24/7 to attract, inform + convert visitors into customers. Unlike a physical store...
Client Feature: Gordy’s Travel Plaza
Client Feature: Gordy’s Travel Plaza Family-owned Gordy’s Travel Plaza has been a staple of the Casselton community since 1968. The owners, Audrey + Gary Gunderson, are best known for their humility, hard work + passion for the business. This...
Branding 101: Why Your Business Needs More Than Just a Logo
Branding 101: Why Your Business Needs More Than Just a Logo A logo carries the silent power to make or break a first impression in mere seconds, yet it’s only the visible tip of your brand’s iceberg. While a logo...
CEO Feature: Amanda
CEO Feature: Amanda What does your professional background look like? After four years wearing many different hats in agencies, I transitioned in-house and spent the next six years diving deep into small to medium sized businesses + corporate environments...
What Does a Marketing Agency Actually Do?
What Does a Marketing Agency Actually Do? If you’ve ever wondered what a marketing agency actually does, you’re not alone. Many businesses know they need marketing but aren’t sure what hiring a marketing agency actually entails. While different companies offer...
Trends To Watch in 2025
Trends to Watch in 2025 We’re already (approximately) 13.87% through the year, and as usual, the marketing landscape is evolving at a breakneck pace. While there are always the good ol’ practices to fall back on, the businesses that keep...
Client Feature: Ti-Zack
Client Feature: Ti-Zack Concrete Based in Le Center, Minnesota, Ti-Zack Concrete is a leading provider of comprehensive concrete solutions, proudly serving the Midwest, Central, and mid-South United States. Their expertise spans a wide range of services, including concrete paving, concrete...
Are Paid WordPress Themes Worth The Cost?
Are Paid WordPress Themes Worth the Cost? “SHOW ME THE MONEY!” is something a lot of NFL players seemed to be shouting recently, as several skill players managed to hit milestones that awarded them contract bonuses, such as one player...
Employee Feature: Kalvin
Employee Feature: Kalvin What does your professional background look like? (Too) Many years of experience running the web division of an ad agency. What brought you to MINT? A friend and colleague of mine is a MINT client and...
Prompt Engineering: How To Get Better Results From AI
Prompt Engineering: How To Get Better Results From AI Imagine you are talking to an architect about a new house you want built, and the only thing you tell them is “I want you to build me a house”. The...
Employee Feature: Alexa
Employee Feature: Alexa What does your professional background look like? I spent 5 years in retail management after going to school for Elementary Education. What brought you to MINT? I had been a brand fan of MINT after connecting...
Rage Bait: How Outrage Drives Engagement
Rage Bait: How Outrage Drives Engagement Have you ever seen a news article, blog, or social post about something so infuriating that you just had to comment and add your two cents? If so, you may have been a victim...
We’re Going Back To #WordPressWednesday
We’re Going Back to #WordPressWednesday This Friday, we’re going back to Wednesday… Specifically, #WordpressWednesday, which our Website Development Manager, Kalvin, publishes on LinkedIn every Wednesday. In this article, Kalvin talks about some tools to make your site management easier. Read...
Employee Feature: Kelsey
Employee Feature: Kelsey What does your professional background look like? I graduated with my MBA in the summer of 2017 and started working for a company in Fargo doing accounting work. I quickly realized that I needed to be...
Why Every Business Needs a Website
Why Every Business Needs a Website I recently went to a family reunion– the kind where you don’t even know most of the people there– and got talking to one of my great-aunts who, bless her heart, isn’t the most...
Employee Feature: Kiara
Employee Feature: Kiara What does your professional background look like? Marketing & Event Coordinator at Moorhead Country Club What brought you to MINT? I wanted the opportunity to grow professionally and start a new chapter in my life. The...
How To: Monitor Your Social Media Analytics
How To: Monitor Your Social Media Analytics Analytics can be overwhelming. Numbers? Tables?? Graphs??? If you’re not usually an analytics person, it can be intimidating and (dare I say) boring to look at. But, unfortunately for those of us who...
Social Media Images: Does Size Really Matter?
Social Media Images: Does Size Really Matter? Did you know that the pictures you upload to social media are supposed to have specific dimensions? Wait, what? Yep, in this case, image size really does matter. Each social media platform has its own...
Rebrand vs. Refresh: Which one is right for you?
Rebrand vs. Refresh: Which One is Right For You? “Hey, can you do a quick rebrand?” We get this question a lot, and understandably so! Many of our current and future clients want to change up and modernize their brand...
Marketing vs. Branding: How They Work Together to Create a Cohesive Brand
Marketing vs. Branding: How They Work Together to Create a Cohesive Brand The terms “marketing” and “branding” often get used interchangeably, but understanding the difference between the two and how they work together is important for anyone looking to build...
Why Rebranding is Worth the Investment for Your Brand
Why Rebranding is Worth the Investment for Your Brand Staying relevant and competitive is crucial in any industry. For many companies, this means rebranding at some point. Rebranding involves more than just updating a logo or changing a tagline; it’s...
Your Guide to the Changing Landscape of SEO
Your Guide to the Changing Landscape of SEO In the ever-evolving world of the internet, keeping up with the latest trends and changes in SEO (Search Engine Optimization) can feel impossible. It’s fast-paced, unpredictable, and can leave even the savviest...
Hues & Views: Color Psychology in Marketing
Hues & Views: Color Psychology in Marketing We all know that certain colors represent different emotions– Red is the color of passion, blue is calm and soothing, yellow is happy and bright– but what we don’t often consider is how...
There Are So Many Social Media Platforms, How Do I Know Which One My Business Should Be On?!
There Are So Many Social Media Platforms, How Do I Know Which One My Business Should Be On?! Facebook, Instagram, TikTok, X (Twitter), Threads, BeReal, etc. There are so many social media apps, but is it worth it to have...
Social Media Terms You Should Know
Social Media Terms You Should Know Trying to up your social media game but don’t know what things mean? Here are some key terms you should know. CLICKTHROUGH RATE (CTR)Click-through rate or CTR is a very popular social media marketing...
Customer Experience & Why it Matters
Customer Experience and Why It Matters A great reputation is born behind the scenes. Bad experiences seem to travel a lot faster than good ones. We live in a world of online reviews now, and it’s very easy for customers...
